How B2B Marketing is Changing

By T/F/D Founder and CEO Stephanie Forrest Big or small, disruption is everywhere. Industries can and are being transformed, created or displaced overnight - and billions in shareholder value can be wiped out with a single tweet. The threat of Amazon entering your space looms larger than ever. One-time business giants are busy re-inventing themselves

Insurance & Disruptive Technologies: 5 ways data is disrupting the insurance industry

  Improved customer experience, real-time services and new business models. These are opportunities insurance companies can embrace once they begin leveraging data insights. According to three industry experts at our recent T/F/D panel discussion focused on the impact of disruptive and emerging technologies on insurance, data is being unlocked to transform the industry. Insurers have

12 Principles of Marketing with Twitter

By T/F/D digital guru Niall O’Malley We’ve recently been working with our clients towards a new blueprint for integrated marketing. Naturally, at the centre of this approach is social media. It’s way past experimental stage - social media is now a fundamental part of how brands communicate with their audiences. Frequently, the first platform that

Taylor Bennett Foundation

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Talk with The Future Comms Leaders Last Friday we welcomed a talented group of graduates from The Taylor Bennett Foundation to the T/F/D office at Soho Works.  The Taylor Bennett Foundation is an award-winning hands-on PR training programme that supports BAME graduates in their pursuit of a career in communications. Over 10 weeks the trainees

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