By T/F/D digital guru Niall O’Malley We’ve recently been working with our clients towards a new blueprint for integrated marketing. Naturally, at the centre of this approach is social media. It’s way past experimental stage - social media is now a fundamental part of how brands communicate with their audiences. Frequently, the first platform that
Talk with The Future Comms Leaders Last Friday we welcomed a talented group of graduates from The Taylor Bennett Foundation to the T/F/D office at Soho Works. The Taylor Bennett Foundation is an award-winning hands-on PR training programme that supports BAME graduates in their pursuit of a career in communications. Over 10 weeks the trainees
The first page of a google search is the Holy Grail for anyone trying to boost the popularity of their product or service. As a consumer searching the internet for a product or service, we rarely go past page one. Research shows that 91.5% of searchers will only click on the first page and with 90%
What do I mean by Social Media Content? Content is the information and ideas you share on social media platforms. This can be, for example an Instagram post about what you had to eat for dinner last night or a 140 character tweet on Twitter about your awful journey to work. Establish your target
So, you’ve decided to crowdfund — this is where the fun begins!
Crowdfunding is never an easy feat. Before deciding to embark on a campaign, it's important to make sure you understand the industry landscape beforehand.
Even though there are major global brands like Adidas and Coca-Cola in the global top ten most sustainable corporations, there aren’t any consumer electronics brands like Apple or Samsung. They don’t even make it into the top 50 list.
Did you miss Social Media Week LDN this year? I was lucky enough to be let loose in London to attend several of their events, so here’s an overview on what I enjoyed.
Recently at T/F/D we have been talking about email marketing. What works? What doesn't? How can email marketing be used effectively?
We are very pleased to announce the official launch of TFD today and are excited to continue working with innovative people across industries
For decades, advertisers have used demographic segments – age, gender, income bracket, relationship status and more – to better predict how we behave and what we'll buy.
