By T/F/D Founder and CEO Stephanie Forrest Big or small, disruption is everywhere. Industries can and are being transformed, created or displaced overnight - and billions in shareholder value can be wiped out with a single tweet. The threat of Amazon entering your space looms larger than ever. One-time business giants are busy re-inventing themselves
By T/F/D Founder and CEO Stephanie Forrest With a population of over 8.7 million and a forecasted growth of up to 9.5 by mid-2026, London is both one of the fastest growing cities in the UK as well as one of the most visited cities in the world, welcoming over 8.9 million visitors in the
Improved customer experience, real-time services and new business models. These are opportunities insurance companies can embrace once they begin leveraging data insights. According to three industry experts at our recent T/F/D panel discussion focused on the impact of disruptive and emerging technologies on insurance, data is being unlocked to transform the industry. Insurers have
By T/F/D digital guru Niall O’Malley We’ve recently been working with our clients towards a new blueprint for integrated marketing. Naturally, at the centre of this approach is social media. It’s way past experimental stage - social media is now a fundamental part of how brands communicate with their audiences. Frequently, the first platform that
Talk with The Future Comms Leaders Last Friday we welcomed a talented group of graduates from The Taylor Bennett Foundation to the T/F/D office at Soho Works. The Taylor Bennett Foundation is an award-winning hands-on PR training programme that supports BAME graduates in their pursuit of a career in communications. Over 10 weeks the trainees
The first page of a google search is the Holy Grail for anyone trying to boost the popularity of their product or service. As a consumer searching the internet for a product or service, we rarely go past page one. Research shows that 91.5% of searchers will only click on the first page and with 90%
What do I mean by Social Media Content? Content is the information and ideas you share on social media platforms. This can be, for example an Instagram post about what you had to eat for dinner last night or a 140 character tweet on Twitter about your awful journey to work. Establish your target
So, you’ve decided to crowdfund — this is where the fun begins!
Crowdfunding is never an easy feat. Before deciding to embark on a campaign, it's important to make sure you understand the industry landscape beforehand.
Even though there are major global brands like Adidas and Coca-Cola in the global top ten most sustainable corporations, there aren’t any consumer electronics brands like Apple or Samsung. They don’t even make it into the top 50 list.