Exclusive Event: How to Make Your Startup Stand Out to Media and Investors
Featuring Sifted, Heartcore Capital, and Aquark Technologies
17 September 2025
A great product isn’t enough for a startup to succeed — you also need a compelling story. One that articulates what makes your company unique, the challenges you solve, and captivates your target audience. In a challenging and competitive market, this isn’t just a nice-to-have - it is central to driving fundraising and growth.
Learn how to craft a narrative that will stand out to investors, secure media coverage, and attract the right talent during our one-hour virtual webinar on Wednesday 17 September, at 2 PM BST (3 PM CET).
Register here
Featured Speakers
- Amy Lewin, Editor at Sifted - Amy has been a core part of the Sifted team for seven years, where she now serves as editor and host of the popular podcast, Startup Europe — The Sifted Podcast. She specialises in reporting on startups and technology across Europe, interviewing founders, operators, and investors to pull back the curtain on the upcoming startups in the industry.
- Jimmy Fussing Nielsen, Managing Partner & Co-Founder of Heartcore Capital Jimmy is a co-founder of Heartcore Capital, a leading early-stage European venture capital firm headquartered in Copenhagen. Heartcore helps founders build the next generation of iconic global technology companies. The firm has a strong track record, having backed five unicorns and created ten 'soonicorns' from early-stage investments, including companies like Neo4J and TravelPerk, and was last month named by Dealroom as one of the top 1% of power law investors in EMEA.
- Andrei Dragomir, CEO and Founder of Aquark Technologies - Andrei is the CEO and founder of Aquark Technologies, a startup founded in 2020, which secured a €5 million seed round led by the NATO Innovation Fund (NIF) in September 2024. Andrei leads their mission to transform quantum technologies from complex laboratory systems into scalable, real-world solutions.
- Stephanie Forrest, CEO and Founder, TFD - Think Feel Do - Stephanie founded TFD after working in technology for more than two decades in senior global marketing / communications roles for both start-ups, scale-ups and big tech brands. This range of experience has given her extensive insight into the comms strategies that drive impact.
Key Discussion Points will Include:
- Standing out: What makes a startup worth listening to for journalists and investors?
- Building a narrative: How to craft stories that engage the media, investors, and prospective customers and talent
- Building credibility: The steps to building and maintaining credibility from the ground up
- Common pitfalls and how to avoid them: The biggest mistakes to avoid when communicating with media and investors.