Tech startup PR
Are you a deep tech startup looking to increase market visibility, stand out from competitors, or engage stakeholders?
A cookie-cutter approach won’t cut it. At TFD, we customise what we do to meet your startup’s individual needs. Whether you're based in London's Silicon Roundabout, Toronto's tech hub, or California’s Silicon Valley, our international team understands the unique challenges and opportunities within each tech ecosystem.
Why TFD?
Outstanding client partnerships
We are partners to our clients and invested in their success: our four largest clients have been with us for an average of 6.5 years out of our 10 years of operation, and we received an average score of 9.3 for client relationships in our 2024 Client Survey.
Drive and enthusiasm
We live and breathe deep tech. From cybersecurity to quantum, AI to space tech, we thrive at communicating complex technologies.
Focus on impact
We call ourselves an impact marketing agency for a reason. Our campaigns centre on making a tangible difference to our clients’ businesses – and not just adding to the noise.
Creative solutions
We identify challenges, research our market, discover opportunities and provide creative solutions to deliver on client objectives. For example, our 2024 Digital Etiquette Campaign for The Adaptavist Group won gold for Best Marketing Strategy at the UK Business Awards.
A boutique agency that can scale
Our independence means we can grow and flex, bringing in experts as needed, while maintaining a close, personal touch.
Built-in flexibility
We understand that as a startup, priorities can change quickly. We adapt our programmes to suit clients’ needs, providing content and opportunities to support growth strategies.
Our services for startups
Strategic comms support
Clear messaging that highlights your differentiators is crucial for engaging investors and customers. We work with you to bring your story to life, creating a messaging framework that captures your USPs, vision, and mission. Through workshops, we will refine your company descriptors, boilerplate, and messaging for each target audience. We also offer media training for your spokespeople to build their communication skills.
Stakeholder engagement
For over ten years, TFD has helped startups and industry leaders reach and engage key audiences through:
- Content marketing and strategic content development
- Event curation and management
- Persona building
- SEO and GEO-optimised web copy
- Media planning and buying
- Lead generation programs
Impactful startup communications
There is a significant correlation between the coverage an early-stage tech company generates and the amount of funding it receives in its next round. However, it’s not about coverage for coverage’s sake. It’s about securing visibility with the right audiences with the right message.
TFD has created a dedicated startup PR program to build market momentum for significantly less than traditional agency retainers, including:
- Strategic counsel
- Developing a news program
- Proactive media and analyst relations
- Social media activation
- Content generation
Roundtables that resonate
Roundtables are an excellent way to bring together industry leaders for a topical discussion and start building a community. The insights gathered can fuel long-term content such as thought leadership articles, whitepapers, and marketing materials.
Success stories
Shaping Quantum Britain: TFD organised a roundtable for two quantum clients, securing high-profile speakers like Sir Peter Knight and Michael Cuthbert from the UK’s National Quantum Computing Centre. The event was attended by leading tech journalists from the BBC and The FT.
State of Gen AI in the Enterprise: To promote Kolekti’s new product, TFD devised a virtual media roundtable to coincide with ChatGPT’s second anniversary. The event generated coverage in multiple publications and provided content that Kolekti used to engage customers and prospects.
Effective news programme
TFD can amplify your key milestones through individual news announcements. We offer support with:
- Advising on news strategy
- Crafting media angles
- Building bespoke media lists
- Pitching to key press under embargo
- Newswire distribution
- Securing in-depth press briefings
Industry insights
Investor Insights: Alex Leigh, Investment Director at Future Planet Capital
Investor Insights: Emilia Garito, Founder and Chair, Deep Ocean Capital, in conversation with TFD
Investor Insights: Jimmy Fussing Nielsen, Managing Partner & Co-Founder of Heartcore Capital
Investor Insights: Christian Noske, Partner at NGP Capital
Investor Insights: Steve Schmidt, General Partner at Titanium Ventures