Be brave, be bold, be human_
B2B communicators are in a state of strategic paralysis. In the wake of disruption, we can find ourselves frozen, asking the same urgent questions with no obvious answers:
How do we use AI without sacrificing authenticity and creativity?
How do we navigate a media landscape that continues to fragment?
How do we build and protect corporate reputations in the face of seismic geopolitical and economic instability?
The old playbooks no longer apply. This uncertainty has left us feeling adrift in a world of increasing complexity. So, where do we go for help?
We don’t have all the answers. Nobody does. But we decided to speak with people who might have some of them. Drawing on insights from leading communications professionals, journalists, influencers, and technology experts, we unpacked key emerging trends in B2B tech comms in the hope of providing a clearer path forward.
