Communications Guide

Journalist-written articles about your company are more powerful than ads for building trust. Also, research shows that media coverage helps when you're raising money or hiring people. So it's important to understand what journalists want and how to work with them

With your company narrative and messaging in place, the next step is to articulate your story across your owned channels.

Building a differentiated and trustworthy brand is vital to remain top-of-mind for the 95% of B2B buyers not currently in the market.

It's crucial to meet your audience on the right platforms, maintain consistent branding, prioritise content featuring your people, and test approaches for consistent, algorithm-friendly engagement.

Events are more powerful than ever for fostering direct human connection, but because they represent a significant budget cost, it's crucial to set clear goals, meticulously track spending, and maximize value by repurposing event content before, during, and after the occasion.

Track metrics for your social media strategy to be successful, and understand your target audience to produce content that drives consistent engagement.