Exclusive Event: Telling tech stories without the hype
Virtual fireside chat with Jane Wakefield (ex-BBC tech journalist)
Bold claims and buzzwords dominate tech communications.
But journalists, investors, and customers are increasingly sceptical of overhyped innovations.
So, how do you cut through the noise and build real credibility?
As part of TFD’s 10-year anniversary celebrations, we invite you to an exclusive, virtual ‘fireside chat’ with former BBC tech journalist, Jane Wakefield. We will explore:
- The biggest tech hype cycles vs. true innovations in the last 10 years
- How the tech landscape has changed and how it will move forward
- How to craft a compelling tech story without resorting to exaggeration
- Why authenticity earns stronger trust from the media and your audience
- Where the tech sector is heading next, and what are the exciting future trends
Featured Speakers
- Jane Wakefield, tech journalist (ex-BBC) - A tech journalist with more than 20 years’ experience, Jane has broken stories about some of the biggest tech firms in the world, made documentaries for TV and radio, and covered breaking news in the tech sector. In her last year at the BBC, she edited the Technology online page. She has covered nearly every tech innovation you can think of: from broadband to tech regulation, online harms, AI, smart cities, robotics, health, and online privacy.
- Stephanie Forrest, CEO and Founder, TFD - Think Feel Do - Stephanie founded TFD after working in technology for more than two decades in senior global marketing / communications roles for both start-ups, scale-ups and big tech brands. This range of experience has given her extensive insight into the comms strategies that drive impact.