Upcoming event: The B2B comms reset
How to keep up with a rapidly changing landscape dominated by noise and AI scepticism.
Featuring MK Beck (Oxford Ionics) and Alexandru Voica (Synthesia)
Date: Thursday 12 February 2026
Time: 2 PM GMT / 9 AM ET
The recent speed of disruption has forced comms professionals into a state of “strategic paralysis”, where the old playbooks no longer apply, and the new rules aren’t yet defined.
In a fragmented B2B comms landscape dominated by noise, AI, and brand scepticism, how do you find the answers to navigate this new reality?
To help B2B comms professionals make sense of this shift and understand how to find a path forward, join TFD for a LinkedIn Live with two B2B comms heavyweights, at the helm of some of the most exciting global tech companies – MK Beck, Head of Marketing at Oxford Ionics, and Alexandru Voica, Head of Corporate Affairs and Policy, at Synthesia.
We will discuss why the future of B2B comms belongs to those willing to break inertia, embrace human-centric storytelling, and elevate the communications function to the boardroom.
Register here
Key discussion points
- How human connection and community can provide an antidote to a stagnant comms strategy.
- How to navigate a fragmented ecosystem where individual voices and new formats often outshine corporate channels.
- How to use AI without sacrificing human creativity.
- How to move beyond vanity metrics to demonstrate real business value
How to elevate comms’ role to the boardroom.
Featured speakers
MK Beck, Head of Marketing, Oxford Ionics – MK is the Head of Marketing at Oxford Ionics, a UK company at the forefront of quantum computing, where she recently led the communications for the company’s acquisition by US quantum leader IonQ for over $1 billion. She was previously Head of Marketing for the Americas at cybersecurity giant Darktrace, meaning she has led marketing and comms for two of the top 10 UK technology exits over the past decade.
Alexandru Voica, Head of Corporate Affairs and Policy, Synthesia – Alexandru is the Head of Corporate Affairs and Policy at Synthesia, the world's leading platform for AI video. Alex brings a wealth of experience from the frontlines of tech innovation, having previously held senior communications and PR roles at Meta and Ocado. He is a leading voice on responsible AI as well as the intersection of policy, corporate affairs, and the new wave of digital media channels.
Stephanie Forrest, CEO and Founder, TFD - Think Feel Do – Stephanie founded TFD after working in technology for more than two decades in senior global marketing and communications roles for start-ups, scale-ups, and big tech brands. This range of experience has given her extensive insight into the comms strategies that drive impact.