Project Description

Hexagon Geosystems: Disrupting industrial processes with launch of new laser technology

European launch of world’s smallest laser scanning device

Hexagon Geosystems had just developed the world’s smallest 3D reality capture solution – BLK360. Nothing like it existed in the market, so it was set to radically simplify work for architecture, design, construction and engineering and other industries.

Hexagon Geosystems asked T/F/D to launch the BLK360 across all key vertical markets across Europe. It wanted to raise awareness of the brand and the product and communicate how the revolutionary device could improve processes, saving time and money.

T/F/D’s launch strategy included a round table discussion with leading European media and ongoing promotion with media such as product review programme, contributed articles, customer testimonials, and amplifying award wins across Europe.

Coverage was secured in tier one industry titles in UK, France, Germany and Netherlands with an audience reach of over 100K from the roundtable alone. The BLK360 was one of AEC Magazine’s top 2017 editorial highlights in their media pack for 2018.

Hexagon Geosystems had just developed world’s smallest 3D reality capture solution – BLK360. Nothing like it existed in the market, so it was set to radically simplify work for architecture, design, construction and engineering and other industries.

Hexagon Geosystems asked T/F/D to launch the BLK360 across all key vertical markets across Europe. It wanted to raise awareness of the brand and the product and communicate how the revolutionary device could improve processes, saving time and money.

T/F/D’s launch strategy included a round table discussion with leading European media and ongoing promotion with media such as product review programme, contributed articles, customer testimonials, and amplifying award wins across Europe.

Coverage was secured in tier one industry titles in UK, France, Germany and Netherlands with an audience reach of over 100K from the roundtable alone. The BLK360 was one of AEC Magazine’s top 2017 editorial highlights in their media pack for 2018.

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